ONLINE SHOP
DNA COLLECTION – AVAILABLE NOW
Contour No. 01
2.190,00 €Improvisation Jacket
649,00 €Skin Jacket
790,00 €Double Vision Leather Jacket
590,00 €Time Signature Blazer, Veal Leather
590,00 €Time Signature Blazer, Suede
590,00 €Double Vision Denim Jacket
219,00 €Collision Jacket
1.890,00 €Tamed Jacket
838,00 €INSPIRATION
DNA — DOINĂ — JALZ
DNA COLLECTION
DNA is a distillation. The strongest pieces from every collection that came before, brought together into one. It is not a retrospective, but a concentrate: the shapes, textures, and instincts that have defined Speed from the start, refined down to their essence.
DNA doesn’t look back to repeat itself. It looks back to prove what was true all along.
The DNA Collection is available now in the Online Shop.
Feel the DNA of Speed.
All garments are designed to be worn by anyone, regardless of the model shown.
DOINĂ COLLECTION
Doină is longing, made wearable. It is inspired by the traditional Romanian costume and translated into modern tailoring. Hand embroidery becomes laser-engraved detail, folk motifs are reinterpreted rather than replicated, and wool, linen, leather, and natural hair are layered until each piece carries the weight of ritual while reading unmistakably modern.
At its center is “dor”, the untranslatable ache of longing, shaping open lapels, engraved shirting, and silhouettes that shift between precision and looseness. The muse is someone who is not warrior but wanderer: fragility held as a form of strength.
DOINĂ is available exclusively through personalised, made-to-order requests, and is no longer offered in the Online Shop.
Feel the Spirit of DOINĂ.
All garments are designed to be worn by anyone, regardless of the model shown.
JALZ
JALZ is born from the intersection of love and fear. It is inspired by the improvisational spirit of jazz and the fragility of memory. Vanishing pockets and disrupted stripes balance precision with playfulness, structured yet weightless, like a suit jacket draped over shoulders in a half-remembered dream.
Details fade in and out the way thoughts do at the edge of recall. JALZ is menswear as a conversation between memory and motion, always in motion, never quite still.
JALZ is available exclusively through personalised, made-to-order requests, and is no longer offered in the Online Shop.
Feel the Speed of JALZ.
All garments are designed to be worn by anyone, regardless of the model shown.
MADE TO ORDER
DOINĂ & JALZ — By Request
DOINĂ and JALZ are no longer offered through the Online Shop. Each piece is made to your measurements, in dialogue with you, the way a tailored garment should be.
For those seeking a truly personalised fit, SPEED offers a fully tailored, made-to-order service. Each garment is crafted to your exact measurements, ensuring a perfect fit while maintaining the collection’s signature design details. Whether you’re drawn to a piece from DOINĂ, JALZ, or an adjustment to something from the collection, we tailor it to you.
The piece you see in the lookbook is a starting point, not a fixed outcome. Silhouettes can be adjusted to your own style and preference, and details, proportions, or finishings can be modified along the way, so the final garment doesn’t have to match the photograph exactly. We also offer a range of fabrics and colours beyond what’s shown, and we’re happy to guide you toward the right choice for the occasion you have in mind, whether that’s a special event, everyday wear, or something in between.
Request a Consultation
Bucharest, science,
and a summer
that changed the
plan.
I grew up in Bucharest in a family of scientists. Both my parents are doctors, and for most of my childhood, so was my plan. Maths, biology, physics: that was my world, and a creative career wasn’t really on the table. Then, in high school, I did a summer course at Istituto Marangoni in Miami, and something shifted. I wasn’t sure yet what to do with it, but I couldn’t stop thinking about it.
It was only in my first year of university that it clicked. Pattern making, I realised, is where science and creativity actually meet: the logic and precision I’d grown up with, applied to something I could feel and shape with my hands. I spent that year collecting every kind of experience I could, from showrooms and production to marketing and time in an atelier.
The collection that
became a house.
SPEED was born in my final year, when I finally had the freedom to build a collection from scratch. I sat down and tried to map out everything I loved: sports, Formula 1, jazz, science, nature, and realised the thread running through all of it was speed. That became the foundation for a menswear-rooted brand built on smart construction and tailoring, with an oversized, deconstructed language I could use to say what I actually wanted to say.
I never set out to build a brand. I set out to make a collection. But people kept telling me they wanted to wear it, and that’s how SPEED started. My first muse was a jazz player with Alzheimer’s, and the illustration I made of him became something people started recognising before they recognised my name: my “weird ugly man.” Because of the oversized fit, women started buying the clothes too, and what began as menswear became, quite naturally, unisex.
Made close to home,
built to move.
Sustainability has been part of SPEED since the beginning. The first collections were made entirely from dead stock fabric, and as production has grown, I’ve moved toward natural materials sourced and made in Romania. That choice is also personal: it’s part of why I moved back home, to work with local artisans and stay close to the culture I come from.
That culture has become a real part of the story I tell through SPEED. One of my proudest collections drew on the traditional Romanian costume, reworked, not reproduced, and it’s been the most meaningful response I’ve had so far. There’s something quietly powerful in showing the world a more modern, more personal version of where I’m from, while still being unmistakably rooted in it.
My roots in Romania,
and the eye I built in
Paris.
Diana Arhire
Today, SPEED sits across two registers: a premium ready to wear line, and a smaller, premium to luxury leather line that’s becoming my real signature. The brand is still growing, still finding its shape, and so am I. But it’s built to last, not to be a one season story.
TIMELINE
2024-2026
Venezia, Italy
Bucharest, Romania
Hong Kong
World Fashion Festival Awards, Dubai, UAE
Paris, France — October
Istituto Marangoni, Paris
Milan, Italy
JOURNAL
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